7 Important 2020 SEO Trends You Need to Know

It's time to take a yearly look at what awaits SEO professionals in 2020.

What SEO strategies and tactics will work and help you master the SERPs and earn more revenue in 2020?

These are the 7 main trends you should know in 2020, according to experts.

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1: BERT & User-Focused Optimization

In 2019, the launch of Google's new BERT algorithm got a lot of attention. Naturally, every SEO professional wants to learn how to optimize for BERT.

Well, instead of focusing on how to optimize for that specific algorithm, take a page from Kelly Stanze, Search Strategist, Hallmark, which will focus on user-centered optimization and technical content delivery.



"Look at the mechanics of how something is tracked, indexed and served in a variety of different search configurations," Stanze said. "Since users have more options than ever in the way they look for things, it will be even more important for SEO to take into account the fundamentals of clean architecture and content delivery."

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With the incorporation of BERT this year into the classification and algorithm of featured fragments, Google has taken a big step forward to really do the search on the coincidence of intentions instead of the coincidence of pure chains, according to Eli Schwartz, Advisor of growth.

2: High-Quality, Optimized Content

Anna Crowe, assistant editor, Search Engine Journal, said there is one thing that has been and will remain the soul of SEO:

Content.


"Content affects everything in SEO," Crowe said. "From the structure of your site and the internal link strategy to the types of links you create."

To be successful in 2020, you will have to write something that is relevant and valuable, said Tony Wright, CEO of WrightIMC.

"This means that SEOs need to learn to write or hire people who know how to write," said Wright. "Google’s editorial discretion is still not perfect, there will still be content that shouldn't be like that. But the day is coming when it will win the best content."

Make your goal to have the best content on the web for your topic, or at least an important subset of your topic, said Eric Enge, General Manager, Proficient Digital. By doing so, you will be Google tested in the future for your business.

"This allows you to effectively compete for long-tail searches (which remains about 70% of all search queries), will help build the authority of your site and demand for your content, and can be done in a way positive with a direct ROI, "Enge said. "In addition, this type of approach to content is exactly what Google is looking for to meet the needs of users and represents the type of market investment that Google will probably never do, because Google tries to do things with massively scalable algorithms."

3: UX & Technical SEO

The biggest trend in which intelligent SEO professionals should focus in 2020 for greater success is UX: the user experience, according to Brock Murray, co-founder, seoplus +.

"This includes the general experience from the initial interaction in the SERPs, to the general experience of the landing page, and even the experience after they leave your site (think of marketing, drip campaigns, personalization for returning users) "said Murray. “Think about how you can help your users to have the best possible experience while really reflecting on the value it can offer them during your visit. "

Technical SEO is a key piece of the UX discussion, according to Goode.

"While I believe that Google will do much to compensate for the poor technical foundations of our site (for example, canonical corrections, hreflang corrections, etc.), it will be increasingly important for SEO to focus on underpinning its technical foundations." Goode said. "I don't think it's accidental that Martin Splitt spends as much time as he promoting best technical practices from Google's perspective. We should consider that a sign in itself."

When we talk about technical SEO and UX, you should talk about site speed and page speed.

5: Mobile SEO

Surprised to see mobile SEO as an important 2020 trend? I don't know how Wright put it:
"Almost all prospects entering our store have a mobile site that is a disaster," Wright said. "To survive in 2020, you need to implement 2017 tactics and fix your mobile."



What does that mean?

"Create sites for mobile devices first, then make them compatible for desktop computers," Kindred said. "That way, those sites don't have to be optimized for speed after launch.

Kris Jones, Founder / CEO, LSEO.com, said that if you don't have a website optimized and optimized for mobile devices, you should take action immediately. You can not wait any longer.

"All of your online reports should reflect information about your mobile performance as a priority," Jones said. "Instead of visualizing a person sitting on a desktop computer, you should realize that most of the time people will find your website through a mobile device."
But mobile SEO does not stop there. Study mobile SERPs.

5: Entity & Knowledge Graph Optimization

The search for the future is increasingly about real-world objects, said Bill Slawski, SEO Research Director, Go Fish Digital.

"Google is finding ways to include information related to the entity in the search results through things like augmentation queries," Slawski said. "You can optimize the entities your site deals with by doing things like optimizing them for the Google Knowledge Graph and making sure they appear in the knowledge panels."

As Greg Gifford, vice president of search for SearchLab Chicago pointed out, local search is the forefront of entity-based search, so everyone should pay attention to what is happening in this space.
"Local SEO has been based on entities for years: it has always been able to classify local businesses, even if they don't have a website," Gifford said. "Google is already tracking visits to the real world and recently received a patent for using" quality visits "as a classification signal."

6: Link Building & Brand Building

Do you want to acquire top-level links in 2020? Shannon McGuirk, director of public relations and content at Aira Digital, said it is time to move the construction of links from the dark ages to a first-consumer approach by 2020.

That means focusing on three types of journalistic writing:

Planned editorial: topics that journalists cover every year at a given time (for example, Black Friday, Valentine's Day).

Planned reactive editorial: features written by journalists on a topic that relates to a seasonal event or topic that we know is being covered due to the time frame, but we don't know the exact story until the editors or journalists write it on the morning of your editorial meeting
Reactive editorial: features written in the here and now that are not planned and cannot be predicted and dictated due to breaking news.

7: Focus on Visibility, Not Just Blue Links

Non-click searches have been a great reality in 2019. SEO in SERP will only continue to grow in importance in 2020.

Therefore, adapting to zero-click searches will be key, according to Cyrus Shepard, Founder, Zyppy.
"More and more brand marketing is happening on Google, and not necessarily on your website," said Shepard. “Smart marketing specialists will need to learn how to adapt and take advantage of this by being more strategic about the information shown in the search fragments.

Shepard said this includes basic tactics to increase actual clicks on impressions, such as optimization of featured fragments, the use of newer schemes (eg, Frequently Asked Questions and Procedures), image orientation and favicon optimization.

But it is more than just zero-click searches that we should plan in 2020. We need to optimize much more than blue links, Krum said.

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